Thank you for taking the time to judge our entry in the 2008 W3 Awards. Below is some information about our work and a link to the creative.

Super-spicy art and exciting game play!

Project: Taco Fu

Client: Taco Bell

Results:

• Generated over 4.5 million game plays – 2 million of those gameplays occurred in a just slightly more than 2 month window
• People playing the game generated over 150,000 hours of brand exposure
• 21% response for “Challenge a Friend’ viral component

Project Description:

Blockdot’s “Taco Fu” game for Taco Bell delivers a push-the-fun/push-the-excitement theme that combines the Wild West and non-stop martial arts action.

In the game, you’re an expert in the art of “Taco Fu,” forced to defend your honor – and your Taco Bell food – against a hungry horde.

Use your keyboard to jump, punch, and kick the masked bandits rushing towards you. But watch out: If the bandits reach your tasty Taco Bell item, they’ll eat it – and it’s game over!

Game players who win battles and advance to higher rounds can score prizes, such as desktop wallpaper and an instant message icon.

View the Creative

Visit http://www.blockdot.com/awards/adtech/tacofu_game.html to try out the game.

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