We would like to thank you for taking the time to judge our entry in the ad:tech Awards. Below is some information about our work and a link to the creative. Thank you again for your consideration.
A super-spicy rich media ad!
Highlights:
- Ad generated enthusiasm for an arcade-style game that features Taco Bell branding.
Project Description
Blockdot’s rich media banner ad for Taco Bell’s “Taco Fu” game delivers a push-the-fun/push-the-excitement theme that combines the Wild West and non-stop martial arts action. This ad reached Taco Bell’s target audience of pop-culture-driven young adults.
Results
In just slightly more than two months, “Taco Fu” registers two million gameplays - a ginormous accomplishment!
Get out and discover the world!
Visit http://www.blockdot.com/awards/adtech/tacofu_game.html to try out the game.
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