Client: Baskin-Robbins
Project: Office Invaders

Here's the Rub
Baskin-Robbins makes some amazing frozen coffee drinks. After they added three new flavors to their lineup, they scooped up Blockdot to promote the drinks to a specific demographic: young white-collar workers with time to kill and the internet at their fingertips.

Blockdot's creative team went to work serving up a tasty treat: Office Invaders, a combination of the popular 80s video game Space Invaders and the hit film "Office Space."

The Fun Stuff
In Office Invaders, Players fire rubber bands at pink-slip throwing office drones while trying to catch frozen drinks that provide extra strength. The further a player advances in the game, the more difficult it becomes to eliminate those office invaders. If a player makes it through all the rounds, they are offered a printable $1 coupon for any Cappuccino Blast drink.

The Results
Office Invaders was sweet enough to win two awards from PROMO magazine—beating out over 600 entries.

Your Turn
To find out how Blockdot's creativity and fun can scoop up your customers, please call 214.890.4100 or contact us.