Client: M&M's
Project: Flip the Mix

Here's the Rub
With a goal of leveraging the brand equity of the best "spokescandies" in the word, Grey Interactive Worldwide turned to Blockdot to create an entertaining game experience that would drive candy lovers to the M&M's website.

The Fun Stuff
Blockdot cooked up Flip the Mix, a match style game that features the voice of the "Red" M&M. "Red" is the leader of the M&M pack (or so he thinks), constantly offering game players advice—along with the occasional trash talk! As players swap the positions of M&M's and create a string of three more like colors, they earn points and advance to the next round.

The Results
"Blockdot has proved to not only be a top expert in gaming, but also one of the most skilled and flexible gaming vendors in the industry."—Catherine Lim, Managing Producer, Grey Interactive Worldwide.

Your Turn
To find out how Blockdot's creativity can work for you, please call 214.890.4100 or contact us.