Client: Microsoft Live Search
Project: Chicktionary

Here's the Rub
When Microsoft wanted to boost the number of queries sent to its search engine (Live Search), they contacted Blockdot—and we hatched a delicious Grade A game.

The Fun Stuff
Ready to cluck about all the words you know? Chicktionary matches you against seven alphabet loving hens. Choose from a roost full of letters and peck out as many words as possible. The more you spell, the more words fill up the Chicktionary's egg rack. Hatch out enough words and you'll move on to the next round.

With Live Search incorporated into the game's functionality, search queries are generated each time a player enters a word onto the game board or asks for a hint!

The Results
"Chicktionary" dramatically increases Live Search's share of the search market in June of 2007! (source: comScore, Inc.)