Client: Doritos—Xbox
Project: Unlock the Xbox

Here's the Rub
Doritos "Unlock the Xbox" contest asked gamers to submit their ideas for a Doritos-brand-inspired video game for Microsoft's Xbox. Thousands of entries from across the country were received. From those entries, five contest finalists were selected—and Blockdot worked to bring their dreams to life.

The Fun Stuff
Step into a world filled with amazing adventures and fantastic fun:

• Doritos' Dash of Destruction: Take control of a T-Rex and capture a Doritos delivery truck
• Monkeys from Mt. Doritos: Chase down delicious Doritos with a group of snack-loving monkeys
• PB's Quest for Flavor: Help PB the pill bug find his favorite flavor-blasting Doritos
• Rythum Racing: Ready for the rush? Experience music racing through your head
• UDC: Ultimate Dodgeball Champions: Compete for global dominance on a futuristic dodgeball court

The Results
"Blockdot really 'gets it' and completely understands where my team and I were coming from. Their understanding of our brands needs, the finalists' visions and game creation truly made this an exciting and enjoyable process. Plus, the games look AMAZING and are so freakin' fun to play!"

—Jeremy Tucker, Associate Brand Manager, Frito-Lay, North America.