Client: Oscar-Mayer
Project: Lunchables Treehouse Test Drive

Here's the Rub
Oscar Mayer's goal is to bring fun and tasty lunches to kids across the country. They asked Blockdot to create an entertaining Advergame that would drive repeat visits to its Lunchables website.

The Fun Stuff
Welcome to Treehouse Test Drive, where players can race multiple Treeformers—treehouses that transform into a variety of vehicles—on their choice of six different tracks!

The Treeformers include Maya, the all-sport all-star; Oscar, the fun maker; and Abel, the super inventor. The Brigade inhabits a high-tech tree house, where each member has their own highly personalized room for players to explore. Using codes from specially marked Lunchables packages, players can unlock vehicles and other cool features, such as track shortcuts.

The Results
A transforming game experience! The more codes a player collected, the more game features unlocked—encouraging kids of all ages to play Treehouse Test Drive again and again.

Your Turn
To find out how Blockdot's creativity can work for you, please call 214.890.4100 or contact us.