Blockdot :: Star Wars III: Revenge of the Sith

Branded Entertainment Case Studies

Client: Skittles
Project: Star Wars III: Revenge of the Sith

Here's the Rub
When Star Wars III: Revenge of the Sith was released nationwide in theaters, Blockdot used "the force" to create an awesome promotional tie-in for Skittles candy.

The Fun Stuff
With a suite of six Star Wars-themed games, Blockdot transported moviegoers into an exciting sci-fi universe—a universe in which they could pilot R4 starfighters, test their lightsaber skills, and chase droids through the depths of Pau City. With spectacular 3D graphics and challenging game environments, Blockdot impressed Star Wars fans of all ages!

To further enhance the promotional experience, specially-marked packages of Skittles contained codes that unlocked additional levels of the games. Users swooped up these packages, entered the codes, and took on new challenges—with true Jedis discovering they could achieve victory in each game!

The Results
A smash promotional hit! With Flash movie intros highlighting the incredible games, Blockdot produced a blockbuster of an interactive experience. The buzz generated by the promotion even caught the attention of "Late Night with Conan O'Brien," which featured a hilarious segment about the quest to obtain the codes in the Skittles packages.


		Branded Entertainment Case Studies Client: Skittles Project: Star Wars III: Revenge of the Sith Here's the Rub When Star Wars III: Revenge of the Sith was released nationwide in theaters, Blockdot used "the force" to create an awesome promotional tie-in for Skittles candy. The Fun Stuff With a suite of six Star Wars-themed games, Blockdot transported moviegoers into an exciting sci-fi universe—a universe in which they could pilot R4 starfighters, test their lightsaber skills, and chase droids through the depths of Pau City. With spectacular 3D graphics and challenging game environments, Blockdot impressed Star Wars fans of all ages! To further enhance the promotional experience, specially-marked packages of Skittles contained codes that unlocked additional levels of the games. Users swooped up these packages, entered the codes, and took on new challenges—with true Jedis discovering they could achieve victory in each game! The Results A smash promotional hit! With Flash movie intros highlighting the incredible games, Blockdot produced a blockbuster of an interactive experience. The buzz generated by the promotion even caught the attention of "Late Night with Conan O'Brien," which featured a hilarious segment about the quest to obtain the codes in the Skittles packages.